Dunedin Athenaeum and Mechanics Institute

Book: Yours Cheerfully (July 2021)

By A J Pearce

July 19, 2021

London, September, 1941

Following the departure of the formidable Editor, Henrietta Bird, from Woman’s Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist.  Her relationship with boyfriend Charles, now stationed back in the UK, is blossoming, while Emmy’s best friend Bunty is still reeling from the very worst of the Blitz, but bravely looking to the future.  Together, the friends are determined to Make a Go of It.

When the Ministry of Information calls on Britain’s women’s magazines to help recruit desperately needed female workers to the war effort, Emmy is thrilled to be asked to step up and help.  But when she and Bunty meet a young woman who shows them the very real challenges that women war-workers face, Emmy must tackle a life-changing dilemma between doing her duty, and standing by her friends.

Every bit as funny, heart-warming, and touching as Dear Mrs Bird, Yours Cheerfully is a wonderful celebration of friendship, a tribute to the strength of women and the importance of lifting each other up, even in the most challenging times.

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